Overview

Client: eOne Music
Artist: William McDowell & Travis Greene

With the release of

In preparation for the release of his Sounds of Revival Part II album, William McDowell released a standout track "It Is So" featuring Travis Greene — an up-tempo fusion of Caribbean and African music and uplifting lyrics.

To increase fan engagement, our team at Lamar Haaley Studios was asked to create a high-energy animated lyric video for the artists’ YouTube channels.

Our Role //

Creative Direction
Storyboarding
Production
Editing
Motion Graphics/Animation