The year 2020 came with unexpected challenges across the globe, including mandated travel restrictions in the video production world.

So when Thompson & Parker Pediatric approached us with a goal to increase brand awareness among millennial mothers, we knew we’d have to get creative.

Leaning into the social distancing restrictions, our team remotely interviewed several patients and families, piecing them together with premium stock b-roll into a story-driven digital series we called “What Matters Most.”